This afternoon Ellen Leanse of Eastwick Communications and I were talking about change. Change in how brands speak with customers. Change in how social media diffuses information. Change in how marketing effectiveness is created and measured.
We mused whether the pace of market and technology disruptions have accelerated to the point where there is no there. Where no longer can we say, “we are setting out to accomplish X” and create a meaningful plan to achieve this.
Chances are, at some point you sat down with your team to declare “values” for your organization. You filled flipcharts. You debated wording. You distilled down to 5, 7, or (oy!) 10 crucial components to your continued success.
And then what? Maybe you had the values printed on a mousepad. Results? Nada.
Yet for other companies, their Values became a touchstone. A crucial guide to making decisions when the going gets rough.
What makes the difference between Values that matter and Values that don’t?
